By Bob Johnson

HOLLYWOOD, Calif. — A powerful panel of adult industry pros gazed into their crystal balls at XBIZ LA today and predicted what they believe is the future of the business.

The packed-house seminar, “Fast Forward: The Future of the Porn Industry,” revealed that the key components for the near future lie in the use of new delivery platforms, user interactivity, battling tube sites and plain good old customer service.

Although the revelations weren’t shocking, the consensus of the panel was that the future is bright if companies diversify in 2010 and 2011 and embrace things like mobile applications, HTML 5 streaming ability and becoming IPTV-ready among tried-and-true adult staples including enhanced user experiences and better services for customers.

A leader in the mobile arena, Pink Visual and Top Buck’s Allison Vivas said that pay sites and affiliates must do something different to keep step in the future “or they will die.” Her company has embraced mobile as a true growth market. She said 95 percent of surfers surf on mobile and that her company sees a whopping 10 million mobile hits a month.

Mobile also provides user intimacy, another advantage the technology offers, according to Vivas. She said that Pink Visual uses the iPhone and iTouch platforms, the latter for younger users. Our older iPhone customers definitely like their mobile porn better. The PC delivery platform is for kids. The adults want it more private which means more revenue,” she said.

“We’re more concerned with becoming a brand that customers recognize as unique rather just porn. Mobile works for us in that way. In 2010 it’s time for companies like ours to put our money where our mouth is and make things happen. That’s how we’ll get value in return,” Vivas said.

Hustler president Michael Klein agreed with Viva’s enthusiasm about mobile. Klein said Hustler has shown impressive mobile growth and return in Europe and South America.

read the full article at : http://www.xbiz.com/news/117446